Our Philosophy

They may not understand us.
They might laugh at us.
They'll say that we can’t do it.

They’ll call us flukes.
They’ll advise you to ignore us.
They’ll warn you about our inexperience.

They'll say we can’t compete with the “big boys”
They'll say we’re rookies and underdogs.

They'll say a lot of things.

...We say they’re wrong.

- Owner/Founder Raf Santaella

The concept of design for social responsibility is now a growing argument in all fields of design. Companies are trying to build a kinder, more humane brand message that connects to the social value systems of their customers, by integrating universal design, multicultural design for emerging economies, and environmental responsibility into their products. This is the future.

We live for pushing the limits of design. Our main design objective is to think from both sides. We believe that design must move beyond it's traditional boundaries to grow. We believe in unleashing design from it's "private" club status so that it can become a school of thought that can solve some the world's pressing problems. Design thinking can help any profession solve problems in innovative ways.

We believe design thinking is an under-used tool for achieving strategic business initiatives that are increasingly driven by the need for innovation. The more design thinking is used to innovate and solve problems across many disciplines, the more design itself will be brought into significant conversations and decisions that shape our collective future in the business world.